In the United States, the contrasting white collar and cuffs style has been all but tarnished by the 1987 film Wall Street, but it’s a classic style that has been around a very long time. It goes back to the days when collars were stiff and detachable, and men would pair white collars with a body of any colour. Now the collars come soft and attached. Some retailers call a shirt with a white collar a “Winchester” shirt, but I have not found an historical use of this term and believe it’s just a modern marketing term.
Bond wears shirts with a white collar and cuffs in For Your Eyes Only and A View to a Kill, made by Frank Foster. Though the style is traditionally worn with double cuffs, Bond wears his with button cuffs. More formal collars like the spread and semi-spread are the best collar to be in contrasting white, though point collars, club collars and tab collars can work well too. The button-down collar is too sporty for a contrast-collar shirt.
White collars and cuffs are most stylishly paired with a body that includes white. Bond’s shirts have white in the form of bengal stripes, though it’s also common to see a white collar on an end-on-end shirt. Collars and cuffs typically wear out before the body of a shirt wears out, and the collar and cuffs of almost any dressier shirt can be replaced with white since it’s typically impossible to find the original cloth for replacements. And even if the original cloth is obtainable it’s not going to match a shirt that has been washed many times. Checks don’t mate so well with white collars because of the difference in formality and purpose. White collars are a rather dressy style and are excellent for morning dress. For everyday wear they work best with a suit or a dressier blazer but are best avoided wearing with other sports coats and without a coat or tie. And because of their daywear tradition they are best worn during the day.
Though Bond only wears shirts with a white collar and cuffs in two films, Roger Moore wears them in his personal life, as well as in some earlier films and television, like in Street People and The Persuaders. In The Man Who Haunted Himself he wears a plain white detachable collar with a white self-stripe shirt. Pierce Brosnan occasionally wears shirts with a white collar—but not white cuffs—in Remington Steele, mostly with suits but occasionally with blazers.