Brioni is very well-associated with making James Bond’s suits in the five films from GoldenEye to Casino Royale, tailoring both Pierce Brosnan and Daniel Craig under supervision of costume designer Lindy Hemming. But years before Pierce Brosnan took over the James Bond role in 1995, Brioni’s style came to the Bond series in 1977 when Angelo Roma provided Roger Moore’s suits for The Spy Who Loved Me, and then again two years later in Moonraker. Angelo Vitucci, a former manager of Brioni Coutoure and Brioni model, started Angelo Roma. Angelo Roma is not to be confused with the more famous and adventurous Roman fashion house Angelo Litrico, You can read more about Angleo Vitucci’s time with Brioni in this article and this article in the Sydney Morning Herald.
Alan Flusser wrote about Vitucci in his 1996 book Style and the Man:
Via Bissolati, 34
As the former manager of Brioni, the late Angelo Vitucci had flair, finesse, and enough of a following to open his own shop in 1963. Rome was afire then, and where better to enjoy the blaze than around the corner from Brioni itself … From the choice spot, Angelo attained instant success. He negotiated licences in England, the United States, and Japan. His roster of celebrities included the likes of Frank Sinatra, Tony Curtis, Telly Savalas, and the shah of Iran. Today the store garbs the royal Fayad family, the sheik of Kuwait, and other dresssers from the Middle East who are small and who like his slim, fitted, hand-styled look …
Here among the camel rugs, black Breuer chairs, and chrome spotlights, is the custom-made clothing tailored like soft armor with firmness and structure. Compared to the Brioni house style, Angelo’s shoulders are slightly wider and more sloped, but resolutely self-conscious.
Flusser writes much more about the production in-house of the bespoke suits as well as some of the ready-to-wear suits.
Though Angelo Vitucci’s style different slightly from Brioni’s, he essentially brought Brioni’s Roman silhouette to his own suits. The Roman silhouette is based closely on the English military and equestrian cut popularised by tailors like H. Huntsman, Henry Poole and Dege & Skinner, and it is defined by powerful, straight and padded shoulders, often with roped sleeve heads, a clean chest and a suppressed waist. Though the style of Roger Moore’s suits in The Spy Who Loved Me and Moonraker is eclipsed by wide lapels and flared trouser legs, the cut of the suit jacket is classic and not far removed from classic examples of Brioni’s tailoring. In the image below on the right, I’ve narrowed Moore’s lapels to a balanced width—as well as narrowed the tie and shortened and widened the collar—to demonstrate what a classic cut the suit has. Compare it to the original suit on the left below.
The suit in the altered image essentially has the same look as a classic Brioni suit. If the gorge (the seam where the collar meets the lapels) wasn’t so curved, it almost looks like it could be from Savile Row! English tailors typically cut their gorges straighter than the Italians, though some Italians also cut their gorges very straight. It’s amazing what a difference just the width of the lapels makes to the perception of the chest size and shoulder width. The balanced lapel width gives Moore a more masculine chest without making him look barrel-chested like in his suits in The Saint do. Angelo Vitucci is quoted in a 1954 article in the Panama City News-Herald about Brioni tailoring:
“‘Mainly,’ comments Signor Vitucci, ‘our suits are designed to camouflage figure faults, like bow legs or other unfortunate handicaps.’ No cuffs on Brioni’s trousers. It’s not a matter of saving cloth but saving appearance. Uncuffed trousers, explains Angelo, give a clean, uncluttered look and are more hygienic besides, since they do not catch dust.”
Brioni appears to have changed their mind about trouser turn-ups when they made Pierce Brosnan’s trousers. Though James Bond’s relationship with Italian tailoring started with a disciple of Brioni, Brioni finally came to the James Bond series sixteen years after Moonraker in GoldenEye.
The book Dressed to Kill: James Bond, The Suited Hero names Checchino Fonticoli as Brioni’s master tailor who fits Pierce Brosnan in his suits for GoldenEye. He was capable of altering Brioni’s house style to make just the right look for James Bond in the 1990s. Lindy Hemming’s is quoted in the book saying, “I wanted a company which was capable of tailoring in the Savile Row manner”. Brioni’s Roman style is certainly reminiscent of military Savile Row tailoring as I mentioned above, though, as stated in the book, Hemming also wanted the suits to look current just as Anthony Sinclair’s suit did in the 1960’s:
“We discussed style and proportion and came up with a very modern jacket shape; although classic, it is slightly longer and looks good with three buttons as well as two. I also wanted to incorporate traditional details such as ticket pockets which would suggest that the clothing might have come from Savile Row.”
Whilst Savile Row tailors, especially those in the military tradition, would probably not make their suit jackets as loose as Pierce Brosnan’s were in GoldenEye and Tomorrow Never Dies, Hemming’s choice of Brioni was more for their ability to produce a large number of suits quickly than it was for their Italian style. As well as ticket pockets, Brosnan’s Brioni suits mostly have double vents and slanted pockets to carry on the illusion of an English suit. Hemming is also quoted in Dressed to Kill saying, “This man [Bond] must look immaculate, not strange or foppish or too fashionable.”
At the time, Brosnan’s suits could have been more fashionable if the trousers had triple pleats (like the trousers with his navy blazer in GoldenEye) or quadruple pleats instead of classic double pleats. But Lindy Hemming failed in not making Brosnan’s suits too fashionable since they have very full cut in his first two Bond films. The tight-fitting suit trend now as Daniel Craig wears in Skyfall makes the loose cut of Brosnan’s suit jackets even more apparent.
Though Daniel Craig’s Brioni suits are cut trimmer like an English suit, they lack the English details that costume designer Lindy Hemming put on Brosnan’s suits, like the ticket pockets, slanted pockets and, usually, double vents. Craig’s Brioni suits have straight pockets and, on all but one, single vents, which are still classic styles and ultimately have no bearing on a suit’s style. Whilst Brosnan’s Brioni suits are characterised by their long, loose cut and low button stance, Craig’s Brioni suits have a trimmer cut and classic button stance like Moore’s Angelo suits, and a very high gorge. It’s difficult to draw direct comparisons between Moore’s, Brosnan’s and Craig’s Italian suits since they all reflect their contemporary fashions, but they all are tied together with the straight, padded shoulders and clean chest that define the Roman tailoring that Brioni made popular.